Why We Joined Bon Appétit

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New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
www.bonappetit.com/story/sonia-chopra-looking-to-the-future
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ABOUT BON APPÉTIT
Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit

Մեկնաբանություններ
  • Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn

    Bon AppétitBon Appétit13 օր առաջ
    • I am not convinced. Periodt.

      Hehe BicHehe Bic8 ժամ առաջ
    • This is just so sad...

      Fritz KFritz K23 ժամ առաջ
    • Too bad Condé couldn’t preserve the staff they built BA around by simply paying them what they deserve. Are they even paying these people the same amount that their predecessors received?

      Jack WhitneyJack WhitneyՕր առաջ
    • too late.

      Carla SifoniCarla SifoniՕր առաջ
    • Is Chris Morocco is still director of the Test Kitchen? He had responsibility for keeping PoC underpaid and under-represented He’s the one who promoted the mediocre folks.

      chromiumjadechromiumjade2 օր առաջ
  • They need to talk about what happened. I'm not saying replacing the executives was a wrong call - it wasn't! But this doesn't mean they can sweep everything that happened under the rug. They need to address it. It's never going to feel honest until they do.

    ViniterViniter43 րոպե առաջ
  • @bon appetite We are waiting for our apology and transparant explanation of equal wages and employee contract specifics for their AMwine appearance cameos and show leads. WE DESERVE TRANSPARENCY just as much as your new crop of employees do, and just as much as your former employees DID DESERVE TRANSPARENCY

    Brazen SpiritualityBrazen Spirituality47 րոպե առաջ
  • This is actually hilarious

    SyusSyusԺամ առաջ
  • Not for equal pay lol.

    Nathan BeasleyNathan Beasley2 ժամ առաջ
  • not only did they hire black people but they are the majority now...wow. do you really think it's the best person for the job? or do you believe it is to make blm happy. so sad at how you guys are going.

    Spencer CSpencer C3 ժամ առաջ
  • Atlas Shrugged

    Old 300 FarmOld 300 Farm4 ժամ առաջ
  • Who bully others base in the food they eat, sound weir, I do not know maybe actually happens. At least BA brought known people, they have some level of fan base and could help to lift BA again.

    Jose EchevarriaJose Echevarria4 ժամ առաջ
  • What an awful overcorrect. Are you gonna pay these guys what they are worth?

    Alex HollyAlex Holly4 ժամ առաջ
  • Ruined your channel for the woke people

    beeno1000beeno10004 ժամ առաջ
  • Don't really care about BA now, just wondering how these new employees feel reading these comments and understanding they were used because of their skin color.

    StereoStereo5 ժամ առաջ
  • Yall getting paid enough tho??

    Isabella ThomasIsabella Thomas5 ժամ առաջ
  • OMFG. They've really made a Token Parade. This is sick.

    Beau BandyBeau Bandy7 ժամ առաջ
  • I feel like POC are overrepresented at BA. Not very cool for white people.

    Hugo HugenottenHugo Hugenotten7 ժամ առաջ
  • What's that smell? Oh. It's damage control

    Gracie OshannessyGracie Oshannessy9 ժամ առաջ
  • This was just insulting.

    Jaimee-Louise WarnerJaimee-Louise Warner9 ժամ առաջ
  • Is anyone else weirded out by the people doing a scripted conversation but pretending that it's happening over a call???? Just do a normal interview format.

    SomeothermonSomeothermon11 ժամ առաջ
  • Another friend sadly lost to 2020. You will be missed.

    Pudge PoonPudge Poon11 ժամ առաջ
  • Lol this isn't an apology video. This sounds like you're sweeping past problems under the mat hoping noone would notice.

    handsomemanhandsomeman11 ժամ առաջ
  • HAS ANYONE ELSE SEEN SOHLA ON BINGING WITH BABISH??

    sqeeze88sqeeze8814 ժամ առաջ
  • Just give a good apology, and start paying your POC employees equally, then you can get your second chance. You've already lost most of your reputation that you can't get back.

    AstralDashAstralDash15 ժամ առաջ
  • Are they not going to address what happened 4 months ago? I honestly expected at least a panel of the test kitchen crew have an “open and honest” conversation about the issues. This is a disappointment.

    Cheng LeeCheng Lee15 ժամ առաջ
  • Mmm, no. Try again.

    Kin NKin N16 ժամ առաջ
  • Bon Appétit used to feel like a family. Everyone was close, and they genuinely seemed like friends. They would pop into each other’s videos, and we grew attached to these characters. Now, most of them are gone, and what’s left is a disrespectful disaster. I have no words

    RossRoss16 ժամ առաջ
  • Yikes... they just hired a bunch of POL and thought that that would solve all of their problems🤦‍♂️

    RossRoss16 ժամ առաջ
  • The down votes say it all...

    Justin FarrellJustin Farrell17 ժամ առաջ
  • Stuff like this is why Trump will win again

    Hidden KnowledgeHidden Knowledge17 ժամ առաջ
  • Can't believe they'd rather hire new people then just compensate the originals.. i mean how difficult is a raise in wages???

    salmahlizerdsalmahlizerd17 ժամ առաջ
  • 🤦‍♀️

    mofo68mofo6819 ժամ առաջ
  • can't wait for these new leaders to run BA into the ground even more. God please Brad, strike out on your own

    Rogan ChapmanRogan Chapman19 ժամ առաջ
  • Yikes

    DanDan20 ժամ առաջ
  • This is like watching season 4 of Glee.

    Devin CoxDevin Cox20 ժամ առաջ
  • Why has diversity become the issue when it was already a diverse team? It was to do with pay differences

    Iawn ContIawn Cont21 ժամ առաջ
  • ugh this could not be worse.. also Sonia with the European people be just eating poached salmon... please shut the door on your way out

    Sheena TSheena T23 ժամ առաջ
  • PANDERING THE HOUSEEEE LMAO

    Creep-PCreep-PՕր առաջ
  • OHHHHHH YEESSSSS NEW EDITOR AND CHIEF !!!!!!!!! We ARE NOT ONLY AT THE TABLE WE ARE AT THE HEAD !!!!!!!!!!!!!!!!!!!

    JAZZ n MOTIONJAZZ n MOTIONՕր առաջ
    • She’s just as bad as Adam Rapport if she doesn’t acknowledge the situation, which she still hasn’t done yet

      Jack ChapmanJack Chapman4 ժամ առաջ
  • Yeah, not good enough, who did the castings? They may be good but are not VIDEO material good. Sorry

    kasl0601kasl0601Օր առաջ
  • Would have been nice with a more direct addressing of the situation but I'll give BA a shot to earn my trust again.

    Erik NilssonErik NilssonՕր առաջ
  • I used to look forward to seeing BA videos but this ridiculous and the fact that these 3 are ok with being used like this is really sad. 🤦🏻‍♀️

    Adda DilauroAdda DilauroՕր առաջ
  • I wish the new leaders all the best and I respect the effort they put in, but this video is a joke.

    SojansetlySojansetlyՕր առաջ
  • Happy to see your video views have been cut in half at the minimum. Y’all are an absolute joke.

    Alex ThompsonAlex ThompsonՕր առաջ
  • US has been indoctrinated into believing in the free market utopia so much that most of the populace will lecture employees for asking fair wage rather than call out corporate executives..

    ZeusZeusՕր առաջ
  • This is just disappointing. Farewell Bon Appétit.

    D HD HՕր առաջ
  • 42k dislikes... sucks... garbage

    Peter WickPeter WickՕր առաջ
  • Hope I see Claire, Christina, Priya, Sohla, Delaney, Carla, and Molly, in addtion to these 3 nice people on the show! Already saw Brad and Andy, so that's cool.

    Andrew ChoiAndrew ChoiՕր առաջ
    • Claire and Priya left too

      Jack ChapmanJack Chapman4 ժամ առաջ
    • Sohla are doing content on other channels, she won't be back.

      Erik NilssonErik NilssonՕր առաջ
  • it seems like bs, but to be honest im not really sure how else they would've handled this. If they just jumped right into more recipes people would start complaining and question, if they had a white editors people would say nothing has changed. So, Im really not sure how else they could've continued. Maybe by clearing the air by discussing the context of what happened with apologies instead of just playing it off with POC in the video?

    BenBenՕր առաջ
    • They could’ve just paid all their 2nd tier stars the same price. Would’ve been a lot cheaper than all the missed revenue over the past few month and the foreseeable future

      Jack ChapmanJack Chapman3 ժամ առաջ
    • Yes, a real apology with a more direct addressing of the situation first and this video would have played off better. I'll give the new people a chance though.

      Erik NilssonErik NilssonՕր առաջ
  • What is this mess? LMAOOOOOO

    lonelyplanet79lonelyplanet79Օր առաջ
  • I mean it's good they're becoming more diverse but their motives are messed up and they lost claire so I cannot support this channel anymore

    SadieSadieՕր առաջ
  • Yeah y'all are cancelled with me. If you can't educate yourselves read the room, adding more to the negativity then you failed. This is just more of an insult. You're choice that you're adding is more salt to the wound for people who were on your show previously. And we are all guessing these new people won't get paid right either let alone at all. Tokenism is real and this just proved it. Thanks for ruining yourself with this comback.

    Kyle ThomasKyle ThomasՕր առաջ
  • this...this is a joke right? i cant even process this, its like something you'd see in a comedy/satire about a company doing very poor damage control. i cant decide whether to laugh or cry.

    Andrew WongAndrew WongՕր առաջ
  • I hope they actually pay them for being on video.

    Tony DeTony DeՕր առաջ
  • Well, its sad but clearly time to unsubscribe and find out where the cast ends up, support them there.

    Daniel BontjeDaniel BontjeՕր առաջ
  • marcus an actual for real chef...still none in the kitchen.. channel still sucks

    Taylor GTaylor GՕր առաջ
  • Bon appetite- I don’t see color

    Inuyasha Fan girlInuyasha Fan girlՕր առաջ
  • sonia was literally reading off of a script- try to change my mind

    You're Art OkayYou're Art OkayՕր առաջ
  • this is so embarrassinggggg

    Miri LinaMiri Lina2 օր առաջ
  • Cuz everyone else quit, you mean.

    Shredded CheeseShredded Cheese2 օր առաջ
  • Lmao I love seeing the left eat themselves up with their own bs.

    1234coolman1234coolman2 օր առաջ
  • Just here to dislike👎

    Double RetardDouble Retard2 օր առաջ
  • NO

    Kevin DatoKevin Dato2 օր առաջ
  • Won't be subbing unless Claire and Brad are on your show. I might watch occasional brad videos otherwise, but without claire, brad loses a lot of his spark.

    Dylan StefiukDylan Stefiuk2 օր առաջ
  • Tone deaf much?

    Dylan StefiukDylan Stefiuk2 օր առաջ
  • I had unsubscribed after the fiasco during the summer only to be reminded this channel exists by David Seymour

    bloxmaker5900bloxmaker59002 օր առաջ
  • Bon Appetit is now bowing to the left. Unsubscribing!

    E BE B2 օր առաջ
    • If you knew anything about the situation you would not be saying that. Because they aren’t, they are just giving off the illusion that they are.

      Jack ChapmanJack Chapman3 ժամ առաջ
  • Tokens

    david vazquezdavid vazquez2 օր առաջ
  • Marcus samuelsson.... Your definitely paying him. But didn't pay the last set of brown people that left....

    King JuciferKing Jucifer2 օր առաջ
  • Please address your s***, then maybe, just maybe, we can talk about food.

    Rouck CRRouck CR2 օր առաջ
  • I am confident these three people are amazing. I still find it infuriating that they’d rather pay new hires (probably substantially more, Chef Marcus is well known) rather than do right by the staff they had for YEARS. The message they’re sending to their employees is clear, shut up or leave. So disappointing.

    ritas619ritas6192 օր առաջ
  • Am I the only person that thinks the term POC is ridiculous?

    Joel ThomasJoel Thomas2 օր առաջ
  • Please unsubscribe

    DelvonDelvon2 օր առաջ
  • Haha why did you join? Because of the money they pay for your salaries?

    Edward LiEdward Li2 օր առաջ
  • Wow....

    GameReaper95GameReaper952 օր առաջ
  • Now tell us what their salaries are, and the salaries of all their white coworkers.

    SkittlessourSkittlessour2 օր առաջ
  • "I'll just hire three new POC and all my troubles will go away." Sincerely, Bon Appetite.

    Min GleMin Gle2 օր առաջ
  • I'm so glad to see this, and also I hope you guys understand that you have Sohla thank for the fact that this exists at all.

    Katherine KnechtKatherine Knecht2 օր առաջ
  • Wow I hope they got paid as much as everyone else.

    S VS V2 օր առաջ
  • "We didn't pay our former employees fairly, so we hired for diversity reasons and most likely paid them more than the people who helped build our brand" Literally the message this gives. Unsubscribed.

    Noa EntertainmentNoa Entertainment2 օր առաջ
  • 😲😯😮😦😧😟😕😐😑👎✌️

    Kay GeniesseKay Geniesse2 օր առաջ
  • Dear BIPOC employees, The dislikes aren't for you they're for BA and CN.

    RitakiRitaki2 օր առաջ
    • No they're for the blacks. Deal with it.

      Chode BlowsonnChode Blowsonn2 օր առաջ
  • I came for the food.

    sam Ysam Y2 օր առաջ
  • We want you to own up to your mistakes. Acknowledge that what you did was wrong. For you to try and sweep your behavior under the rug only reinforces the fact that you either did it knowingly, or just didn’t care until it affected your $$$. Please make a video looking us in the eyes.

    Allen JolleyAllen Jolley2 օր առաջ
    • What is your ethnicity, please?

      Chode BlowsonnChode Blowsonn2 օր առաջ
  • All you had to do was PAY your employees! Its not that complicated

    Rama HibaRama Hiba2 օր առաջ
  • they really said "round up anybody that isn't white chuck them in the video!!!!!"

    JJJJ2 օր առաջ
  • You didn't need a new and more diverse team. YOU NEEDED TO LISTEN TO AND PAY FAIRLY THE POC ON YOUR TEAM PREVIOUSLY. This reads as highly disingenuous and honestly I'm not even sure that I will continue to watch BA content even though it was previously one of my favorite channels.

    beautyisntperfectbeautyisntperfect2 օր առաջ
  • This has same energy as Jeffree Star's apology.... "so anyways Breonna Taylor". yeah no thanks you corporate slugs

    azixazix2 օր առաջ
  • just pay your employee... -_-

    MykasanMykasan2 օր առաջ
  • They probably recorded this at gunpoint

    Nerdy_Jr.2737Nerdy_Jr.27372 օր առաջ
  • Call me an optimist, call me an idiot, but this may be a step in the right direction. On one hand, after four months of no activity and doing the bare minimum of addressing the issue of racism and unequal pay at BA, this instead of a formal apology and address comes off as “Look at us! We have black friends!” It addresses the lack of representation yes, but not some of the many other ways BA is guilty of that. It still hasn’t addressed the whole sickness. But on the other hand, maybe this’ll serve as a good reset button to the company. We’ll see in time 🤷🏽‍♂️

    Immanuel ArriagaImmanuel Arriaga3 օր առաջ
  • hope you asshats actually look at the comments and realize people wont just forgive and forget your past issues (which you refuse to resolve) just because you hired new BIPOC

    Jeremy bingwaJeremy bingwa3 օր առաջ
  • Bring all Black People and People of colour just go get attention! This is like look we have Black People too !

    Alex PaulAlex Paul3 օր առաջ
    • They've always had black people. Always. And if they brought in a white person to run it you'd lose your mind. So what, exactly, would you have them do?

      michael donnanmichael donnan2 օր առաջ
  • Bon appetit you're still going to the pits

    Native CivilianNative Civilian3 օր առաջ
  • Lmao yikes............

    andrewrocks10andrewrocks103 օր առաջ
  • Horrible

    aloofaloof3 օր առաջ
  • Jesus... U don't have to earn OUR respect... Your Companie has to acknowledge the fact it's (was) f-ing with that very "diversity" they try to picture in this video... It's a shame to see how "different" people are seen in this "very divers" State of America

    Max BiancoMax Bianco3 օր առաջ
    • @michael donnan are u sure you understand what's written up there?

      Max BiancoMax Bianco2 օր առաջ
    • You're just upset because brown people are in charge now.

      michael donnanmichael donnan2 օր առաջ
  • 🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡

    misamisa3 օր առաջ
  • This is the worst way to handle this, all of the good employees are gone, bon appetite isn’t iconic anymore it’s over, everybody un subscribe

    Aisha ProductionsssAisha Productionsss3 օր առաջ
  • It’s not the same, not watching bon appetit anymore fake af

    Josh .WJosh .W3 օր առաջ
  • Don't hate on the new guys They are trying their best

    GasparGaspar3 օր առաջ
  • I regret giving out this view, but I needed to read these comments. This is incredibly disingenuous and just cringy overall. Completely wack.....

    Jose ReyesJose Reyes3 օր առաջ
  • Look at us we are so diverse

    Sivusek147Sivusek1473 օր առաջ
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